#WIBC2019 welcomes Michaela Alexis
Featuring Keynote Speaker
Speaker, Trainer, Consultant Personal Branding & LinkedIn Expert
LinkedIn star Michaela Alexis – Speaker at the WIBC:
How to Build a Mega Personal Brand on LinkedIn on a Mini Budget
Ottawa native Michaela Alexis tells us it all started when she got laid off in February of 2016. Now what? Right! I’m sure we’ve all felt that before. Instead of going back to the 9-5 Michaela used her writing skills and took to LinkedIn with a purpose. She leveraged the platform by asking her community of followers to help her find her dream job and in 2 weeks turned down four job offers. Michaela built her own personal brand on LinkedIn, a happy accident turned into a true social media fairy tale by using the power of LinkedIn.
Listen to her personal story, and discover the ways that you too can start generating opportunities for your business and career by building a network on LinkedIn. Did you know that LinkedIn has over a half a billion active users, and yet only 3% of users actually create content? Sounds like an opportunity.
Here’s what you can expect:
- Learn what kind of content resonates with the LinkedIn community
- Discover how the LinkedIn algorithm works and how you can work with it
- Understand how to find your unique voice and make your LinkedIn content more digestible
What audience members can take away:
- The possibilities that exist for them on LinkedIn, and the inspiration to chase them and conquer all of their wildest career dreams.
Hailing from Ottawa, Michaela Alexis is currently one of North America’s most in-demand speakers on topics related to LinkedIn and personal branding. Her journey started in March 2016 when an article she wrote about landing her dream job went viral on LinkedIn. Since then, she has replicated that success, with dozens of articles receiving millions of reads, featured on the likes of CNBC, Success.com, Buzzfeed, Inc. and more.
Over the past decade has managed the online presence of more than 100 high-profile brands, built her own personal brand to over 130,000 followers on LinkedIn, works with Crowne Plaza as a Social Media Expert in their Meeting Mentor Program, and recently co-wrote a book called Think Video: Smart Video Marketing and #Influencing.